My shortlisted entry for the JDORAW x Pentawards competition 2026! These are not your average Horehound Lozenges - they’re even better! INTERTWINED is a concept confectionery brand who have created a totally new, hot, and fresh take on the well-loved Horehound Lozenges. Through the incorporation of new vibrant, fresh, and bold flavours, these delicious lozenges are coming to you in three new variations: Honey, Strawberry, and Pineapple.
INTERTWINED
Brand Identity
Packaging Design
APPROACH
To bring these treats into the modern day, I decided on a vibrant and bold direction, crafting a visual identity to suit the energetic feel of these new products and to make them absolutely impossible to ignore! The packaging design was inspired by old sweets such as 'Candy Sticks,' making access to the lozenges easy and accessible.
My shortlisted entry for the JDORAW x Pentawards competition 2026! These are not your average Horehound Lozenges - they’re even better! INTERTWINED is a concept confectionery brand who have created a totally new, hot, and fresh take on the well-loved Horehound Lozenges. Through the incorporation of new vibrant, fresh, and bold flavours, these delicious lozenges are coming to you in three new variations: Honey, Strawberry, and Pineapple.
Brand Identity
Packaging Design
INTERTWINED
APPROACH
To bring these treats into the modern day, I decided on a vibrant and bold direction, crafting a visual identity to suit the energetic feel of these new products and to make them absolutely impossible to ignore! The packaging design was inspired by old sweets such as 'Candy Sticks,' making access to the lozenges easy and accessible.
My shortlisted entry for the JDORAW x Pentawards competition 2026! These are not your average Horehound Lozenges - they’re even better! INTERTWINED is a concept confectionery brand who have created a totally new, hot, and fresh take on the well-loved Horehound Lozenges. Through the incorporation of new vibrant, fresh, and bold flavours, these delicious lozenges are coming to you in three new variations: Honey, Strawberry, and Pineapple.
INTERTWINED
Brand Identity
Packaging Design
APPROACH
To bring these treats into the modern day, I decided on a vibrant and bold direction, crafting a visual identity to suit the energetic feel of these new products and to make them absolutely impossible to ignore! The packaging design was inspired by old sweets such as 'Candy Sticks,' making access to the lozenges easy and accessible.
